Consumers Urged to Stand Firm Against ‘Woke’ Companies

A conservative consumer advocacy group is urging its followers to call companies that have maintained their diversity, equity, and inclusion efforts and “shame them” into abandoning the practice.

Consumers’ Research posted a memo to its tens of thousands of followers on Wednesday and provided the numbers for Delta, Apple, Microsoft, Costco, and Sephora as part of its “woke report.”

Following a detailed list of the companies’ recent statements, the group urged its members to “demand they stop pushing discriminatory DEI programs.”

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