Americans will spend a record $13.1 billion on Halloween this year, surpassing last year’s $11.6 billion and the previous 2023 record of $12.2 billion, according to the National Retail Federation’s annual survey. Individual spending reached $114.45 per person, nearly $11 more than 2024. “Even with concerns about price increases due to tariffs, Halloween continues to resonate with consumers of all ages,” said NRF Vice President Katherine Cullen. Nearly three-quarters of consumers plan to celebrate, with 79% expecting higher prices due to tariffs. Popular activities include handing out candy at 66%, costumes at 51%, and decorating at 51%. Consumers will spend $4.2 billion on decorations and $2 billion on adult costumes. Early shopping increased, with 49% starting in September or earlier. (Story URL)
